International Ballet (IB) stands as a beacon of classical ballet excellence in Greenville. It is renowned for its commitment to professional ballet training and captivating performances. Founded by Lena Forester, IB embodies a dedication to Russian ballet traditions, shaping the community's cultural landscape through its immersive dance experiences.

As IB navigates a competitive market, maintaining its unique position while expanding its influence is the challenge. This presents an opportunity to leverage IB's distinctive Vaganova training methodology, community outreach initiatives, and recent performance successes to solidify and extend its brand presence. Through strategic design, IB can communicate its vision of being the cornerstone of ballet training and performances, inspiring a broad audience with its commitment to excellence.

International Ballet's brand system reflects its core values, emphasizing a student-oriented approach, mission-driven philosophy, and deep community engagement. By highlighting its differentiation through the Vaganova technique and quality performances, IB asserts its position as a leader in the ballet landscape. The central idea of inspiring joy through professional ballet, rooted in tradition, guides the brand forward, balancing tradition with innovation. With its new custom typeface and inspirational, inclusive, and professional voice, IB's brand attributes of excellence, expressiveness, and timelessness resonate throughout its visual identity, marketing materials, online presence, and merchandise, ensuring a cohesive and compelling brand experience for its audience.