BARKER’S CREEK
Barker's Creek Baptist Church is a small-town church located in Honea Path, South Carolina. Barker's Creek aims to reach all ages through various ministries through a rebrand to kick off the new year.
Barker's Creek Baptist Church requested a vibrant rebranding journey where contemporary appeal meets a commitment to diversity. A three-in-one style logo was the vision: one primary logo for the church that encompasses three variations within the original to represent ministries. The dynamic approach signifies the church's dedication to fostering a diverse and active community in Honea Path by utilizing vibrant colors in a geometric formation.
At the heart of this rebrand is a meticulously crafted icon, seamlessly blending elements of a tree and an abstract cross. This dual symbolism captures the essence of growth within ministries and the church as a whole, reflecting vitality, community flourishing, and spiritual foundation. The chosen colors and arrangement infuse a modern aesthetic and embody the church's openness to innovation and inclusivity.
Complementing the dynamic icon is a versatile wordmark, forming the cornerstone of Barker's Creek Baptist Church's rebranding. This strategic pairing allows for varied logo applications, from vibrant stickers to spirited shirts, professional business cards, and letterheads. This comprehensive approach enhances the church's visual identity, facilitating cohesive communication in community events, youth initiatives, and formal correspondence. Barker's Creek Baptist Church's commitment to consistency and connection shines through, marking a transformative chapter in every outreach endeavor.
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Brand System, Mockups, Pitch Deck
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Concept Development, Visual Identity, Branding
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Illustrator, Photoshop, Figma
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Courtney Barrett